Web 3.0 Design

How one South Florida construction and engineering contractor leverages
Semantic Web design to maximize marketing returns in recessionary times...

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As of last week, the market cap of Apple Inc. is now larger than that of
Microsoft and second only to ExxonMobil. The fact that their new W3C
standards-based iPad tablet computer, just introduced in April, already has
a user base measured in millions and growing is a key contributor to their
phenomenal success.

What does your website look like on an iPad?

Don't expect to find the answer to that question on any of the faux "iPad
emulator" phishing sites that have sprung up. The only way to know for sure
is to load your website on an iPad yourself, or have someone with an iPad
load it and take a screenshot for you. Either way, what you see may not be
what you expect. Especially if your website contains flash without fallback,
or worse yet, you have an all-flash website.

Such is the case for several competitors of Miami/Hialeah-based Gonzalez
Pavement Equipment Inc.--also known as GPE Engineering & General
Contractors, or simply GPE. On the iPad, some of their competitor websites
show no navigation panels ... others have gaping holes in their home pages
... and one displays only as a blank, black screen. But such is not the case
for GPEENG.com, their new "Web 3.0 Ready" website designed by
WebReDesignMiami.com.

The recession has been hard on construction and engineering contractors in
South Florida as elsewhere. But according to GPE Vice-President Antonio
"Tony" Reyes, "...GPE has been able to navigate through this economic
hurricane and keep the majority of its employees on board due to its ability
to adjust to changes in the market, and to the commitment and hard work of
all employees and management." The degree of that commitment and the results
of that hard work pervades the web pages of GPEENG.com. And
WebReDesignMiami.com, Bruce Arnold's Miami-based Semantic Web (Web 3.0)
design boutique, has made sure that the GPE message will be delivered to the
broadest possible audience:

The web page source developed for GPEENG.com passes all seven tests of "Web
3.0 readiness", making it "iPad-Ready" and then some. It consists of
W3C/WCAG-validated tableless HTML5 and CSS3 with Unobtrusive Javascript
generated by custom-coded dynamic PHP for the LAMP platform
(Linux/Apache/MySQL/PHP). This professional standards framework and coding
discipline separates content from format and behavior and thereby optimizes
efficiency, accessibility and search engine indexing potentials. The
completely custom website template leverages contemporary design
conventions, such as 1024-pixel screen display optimization and PNG layered
gradients, and features integrated tools to facilitate browser branding,
bookmarking and social media marketing. Ajax/jQuery technology was applied
to create a random engineering projects display on each page with
asynchronous updates, and VA4Most.js powers the optional W3C-compliant HTML5
audio. Also, an integrated content management system (CMS) will enable the
GPE team to add to their projects gallery and make many of their own
modifications going forward.

As GPE's Tony Reyes attested, "We are very excited about the new website and
the exposure it will bring. It makes us proud to have chosen Bruce and his
staff to lead us into the future of web design. Bruce made the complex and
arduous task of web site building into a simple, thorough and effective
process. His cutting edge techniques and performance driven mindset was a
successful combination for our business."

About GPE Engineering & General Contractors

As a leading South Florida engineering contractor, GPE Engineering & General
Contractors ( http://www.gpeeng.com ) has been providing earthwork,
utilities and surface course infrastructure solutions for public and private
sector projects since 1979. And as a general contractor serving the
Miami/Fort Lauderdale metroplex, GPE has been completing commercial and
industrial construction projects on time and within budget for over ten
years.

About Bruce Arnold & WebReDesignMiami.com

Miami web designer and Web 3.0 front-end developer Bruce Arnold's
http://WebReDesignMiami.com is a Semantic Web design boutique that reliably
and affordably delivers search-optimized, tableless, W3C validated and
WAI/WCAG compliant HTML5/CSS3 source with Unobtrusive
Javascript/jQuery/Ajax, VA4Most.js HTML5 video/audio, and integrated CMS.
Maximum ROI is assured by a http://PervasivePersuasion.com methodology that
encompasses both search marketing and social media.